blue ridge bank

Franklin, Moore sign with Hook Sports Marketing

Hook Sports MarketingVirginia student-athletes Armaan Franklin (men’s basketball) and Matt Moore (men’s lacrosse) have signed exclusive representation agreements with Hook Sports Marketing, a Charlottesville-based firm. HSM will represent Franklin and Moore in all Name, Image and Likeness opportunities.

Franklin is the fourth member of the UVA men’s basketball team’s starting five to sign with HSM along with Reece Beekman, Jayden Gardner and Kadin Shedrick while Moore is the first men’s lacrosse student-athlete to join the HSM team.

HSM actively seeks opportunities for the student-athletes it represents to make public appearances, conduct clinics, promote businesses through a variety of marketing channels and create licensed apparel.

Franklin and Moore join fellow UVA student-athletes Beekman (men’s basketball) Chris Glaser (football), Ryan Goetz (men’s tennis), Cam Lexow (women’s soccer), Jayden Nixon (men’s basketball), Amber O’Dell (women’s tennis), Diana Ordonez (women’s soccer), Shedrick (men’s basketball), Alexis Theoret (women’s soccer) and William Woodall (men’s tennis), who are represented by HSM.

For more information on NIL sponsorship opportunities with UVA student-athletes, business representatives should contact Todd Goodale by email at or by phone at (434) 981-0004.


jr logo

Make a one-time or recurring gift to support online below. Your gift is not tax-deductible. Thank you for your support of and the "Jerry Ratcliffe Show" podcast!