UVA’s Kihei Clark signs NIL deal with Charlottesville-based Rhoback activewear brand

By Jerry Ratcliffe

Kihei Clark isn’t only piling up assists in his fifth year as Virginia’s point guard, he’s piling up NIL deals as well.

Rhoback, a growing activewear brand based in Charlottesville, has signed Clark to an exclusive apparel partnership.

“We are honored to welcome Kihei Clark to the Rhoback family and join his team for the duration of the basketball season,” said Shalen Moore, Rhoback’s Athlete Relations Coordinator. “A national champion, all-conference selection, and nominee for the nation’s best point guard, Kihei will be a leading face of Rhoback U.

“As a Charlottesville based company, it has been amazing to watch Kihei establish himself as a staple in the Charlottesville community for several years. We couldn’t think of a better student-athlete to help solidify Rhoback U as the premier college athlete program in the country and we can’t wait to share the content we have been working on together.”

On Saturday, Clark helped lead UVA’s No. 3-ranked men’s basketball team to its seventh win of the season, a 62-57 triumph over visiting Florida State. The fifth-year UVA star led all scorers in the game with 18 points (see related story, photos and video of Clark’s performance on this website).

Heading into this week’s action, Clark is tied with Joe Harris on UVA’s career games-played list with 135. He is fourth on the Cavaliers all-time assists list with 572, and is also tied for 40th on Virginia’s career scoring list with 1,157 points.

Here is Kihei’s discount link where he will earn a commission on sales generated from new Rhoback customers: https://bit.ly/3UqldCj 

“I’m proud to announce Rhoback Activewear as my official apparel sponsor this season and to become a leading face of the Rhoback U college athlete program,” Clark said. “As a Charlottesville based company, it feels natural to partner with them as they have established themselves as one of the fastest growing activewear brands.

“I’m excited to support a local business, while helping spread their #craveactivity motto with my teammates, fans and the broader community. Be on the lookout for more to come!”